The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide.“Guardians” got us thinking about email marketing’s “superpowers” (hey, we live and breathe this stuff!). Turns out it wasn’t..
One of the many benefits of digital marketing is how transparent and measurable your activity is. Being able to understand the success of your activity means that you can demonstrate your return on investment and learn lessons from previous activity.Google Analytics is an excellent source of such data – but it can be overwhelming with so many..
By now, many professionals have openly gay colleagues at work, including the 66,000 U.S. employees of Apple, whose CEO, Tim Cook, famously became the first Fortune 500 CEO to come out last October. But far fewer people have had the experience of working with an openly transgender colleague (i.e., someone “whose gender identity or expression is..
Ever wonder whether LinkedIn is worth your time? LinkedIn seems to have a ton of promise—especially for B2B companies—but it can be challenging to make good on that promise.After all, LinkedIn has the highest cost-per-click of any social media platform. To make matters worse, people don’t check LinkedIn nearly as frequently as they..
The internet has changed the world of dating as much as it has changed the world of media.That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship building are still key to finding the right mate.Much of public relations work is behind the..
Search engine optimization is an ever changing and evolving beast.The 200+ factors that contribute to how the Google algorithm perceives the relevance of a website for a specific search term is often changing.Historically, the links pointing to a site have always held importance.Over the last few years, the message coming from Google has been one that..
In this tutorial, I’m going to be showing you guys how to leverage Google with a mobile application to help your customers get found on Google. What this means is more customers, more new customers, and, basically, more revenue for a small business. So, getting found on Google – obviously extremely important and high of mind to all of your small..
They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is one of the first impressions your message has on its recipients and can help you improve your opens and clicks.That’s a lot of pressure for a seemingly short line of text.While there..
Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade existed. Thinking global and acting local for centuries, in fact.Just..
Dina Proto, cofounder of Teazled Greeting Cards and Gifts, which focuses on the needs of the lesbian, gay, bisexual and transgender community, was looking for ways to grow the business she launched with her wife in 2011.A friend suggested Proto consider having her venture certified as a women-owned business enterprise. While researching the process,..
The media is more likely to scrutinize the decision to hire a female CEO, blame them for a crisis, and talk about their family life.The CEO gender gap is very gradually closing at major public companies, but the way in which the media covers female CEOs may not help speed it up.According to a recent study by the Rockefeller Foundation, articles about..
![Changes To LinkedIn Company Pages [Tutorial] by Melonie Dodaro](/uploads/news-pictures/44-livingston-blog-post-image-20161101131452.jpg "Changes To LinkedIn Company Pages [Tutorial] by Melonie Dodaro")
Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page?LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what, exactly, has been changed.And while these changes are not yet fully completed and integrated, you're able to get a fairly..
